Privacy Policy

Last updated: August 31, 2026

This Privacy Policy describes the data privacy practices of Safety Bath Walk-in Tubs (“Safety Bath Walk-in Tubs”, “We” or “Our”) for the personal information collected when You (“You” or “Your”) use or visit Our website – www.safetybathtubs.com – or its component pages, and any other website made available by Safety Bath Walk-in Tubs (collectively, the “Website”), purchase a product or service made available by Safety Bath Walk-in Tubs, or interact with Our Safety Specialists during a consultation or any other individual or entity authorized to act on behalf of Safety Bath Walk-in Tubs.

At Safety Bath Walk-in Tubs, We value and respect Your right to privacy and Your right to understand how certain information that relates to You is being collected and used. This Privacy Policy describes the personal information Safety Bath Walk-in Tubs collects, how that information is used, when and why that information is shared, and what Your rights are regarding Your personal information.

By providing Your personal information to Safety Bath Walk-in Tubs, You consent and agree to the terms of this Privacy Policy and the associated Terms of Use, as well as the collection, use, and disclosure of information as set forth in this Privacy Policy and the Terms of Use.

If You do not agree with any of the terms of this Privacy Policy and Our Terms of Use (including any modifications thereto), You should not provide any personal information to Safety Bath Walk-in Tubs and should exit the Website. However, this Privacy Policy and the Terms of Use will apply to all of Your information and actions prior to exiting the Website.

The Website is a general audience website for use by adults age 18 or over and is intended for use solely by individuals in Canada. The Website is not designed or intended for use by persons under the age of 18.

Collection and Use of Personal Information

Safety Bath Walk-in Tubs, on its own or through authorized service providers, contractors, and third parties, may collect and use the following categories of personal information:

Individual identifiers and contact information – such as information that You provide for the purpose of requesting a consultation or quote or making a purchase, or applying for credit with Safety Bath Walk-in Tubs’s credit partners (e.g., Your real name, email, address, telephone number, other contact information, username and password, mobile phone number);
Commercial information – such as information We collect during Your activities while using the Website or during consultations with Our Safety Specialists (e.g., purchases, product reviews, product preferences or specific interests, items not purchased, and any promotional information related to the session);
Transaction information – such as information associated with transactions to purchase Our products and services, including method of payment, credit/debit card or financial account information, financing information and shipping information for order fulfillment;
Sensitive personal information – In limited circumstances, such as when you apply for an extension of credit, we may collect and use sensitive personal information as described in the “Sensitive Personal Information” section below;
Computer, internet, and network activity information – such as information We obtain from Your use of the Website (e.g., Your server log information, queries or searches, browsing history, internet protocol address, unique device identifiers, and mobile network information);
Other electronic information – such as information from communications with Us and other user-generated content submitted by You to Us through e-mail, chat, telephone, and social media channels; and
Marketing and promotional information – such as information You provide for the purpose of enrolling or participating in any programs, promotions, or contests offered by Safety Bath Walk-in Tubs.

Safety Bath Walk-in Tubs and its authorized service providers, contractors, and third parties obtain these categories of personal information from the following sources:

Directly from You. For example, the information You provide directly to Us or to Our authorized service providers and contractors (e.g., sales representatives, home improvement repair and remodeling service providers, payment processors, shipping services, etc.);
Indirectly from You. For example, the information from devices you use to access the Website; or information that is automatically collected about You by Us and Our authorized service providers as a result of Your use of the Website, including digital technologies such as cookies and similar technology; and
Information obtained by Third Parties. For example, the information obtained by third parties as a result of the use of Our Website and for advertising purposes.

Safety Bath Walk-in Tubs, on its own or through authorized service providers, contractors, and third parties, may use Your personal information that You provide to Us or that is collected about You for various business or commercial purposes, including to:

administer this Website and present the Website and its contents to You, as well as to facilitate and improve Your experience on the Website;
process Your registration for an in-home consultation and manage Your consumer information;
personalize the Website for You;
enable Your access to use the Website and its services;
provide You with information about Our products and conduct transactions (including purchases and returns);
process Your purchase and arrange for and complete installation by an authorized home improvement repair and remodeling service provider;
process payments;
evaluate, process, and administer applications for an extension of credit, including verifying identity, assessing creditworthiness, preventing fraud, and managing related account or payment obligations;
process purchase requests;
send You statements and invoices;
send You advertising, promotional and marketing communications, including direct mail and direct email, and process promotions, surveys, contests, giveaways, sweepstakes, and related prizes or incentives;
contact You or communicate with You;
address customer service issues You may have;
protect against fraud and unauthorized transactions; and
create analytic reports.

In addition, Safety Bath Walk-in Tubs may disclose Your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise, or defend its legal rights. Safety Bath Walk-in Tubs may also disclose Your personal information in connection with negotiations for or any actual sale, acquisition, or transfer of all or a portion of Our business or assets.

Please note that if you voluntarily submit any personal information for posting on the Website or any other website (including without limitation any social media website), the information may become publicly available and can be accessed and used by Us and others. Therefore, You should use care before posting any personal information online.

Personal Information Provided to Other Parties Working with Us

We partner with authorized service providers, contractors, and third parties as an essential part of Our business operations, which allows Us to make the Website available, offer products and services to You, process Your orders, arrange for and complete installation of the products and services You purchased, and provide information and promotional material about products that may be of interest to You.

Safety Bath Walk-in Tubs does not sell your personal information for monetary compensation. In some states, the sharing of personal information with third-party advertising partners for targeted advertising purposes may be considered a “sale” even in the absence of monetary exchange. To the extent that Our sharing of Your data with advertising networks or other third parties constitutes a “sale” under the laws of Your state, You have the right to opt out of such sharing. Please review the “Your Privacy Rights” section below for more information.

Service Providers and Contractors

Safety Bath Walk-in Tubs employs authorized service providers and contractors to assist with Website operations, processing and financing transactions, generating leads, selling, and installing Our products and services, marketing, and analytics (e.g., for search engine optimization, customer relationship management, payment card processing services, advertising and marketing services, order fulfillment and delivery services, cloud storage services, and other third-party technology services). Safety Bath Walk-in Tubs and these authorized service providers and contractors collect personal information and non-personal information, which may be provided to Safety Bath Walk-in Tubs or to these authorized service providers and contractors, including Your interests and online behavior, what You have liked and clicked, and whether You have requested a consultation or completed or abandoned a purchase. Safety Bath Walk-in Tubs may also provide Your personal information to its authorized service providers and contractors to facilitate processing, fulfilling, delivering, and installing the products and services You order.

An authorized service provider or contractor receiving any of Your personal information from Safety Bath Walk-in Tubs is required by Safety Bath Walk-in Tubs to use and maintain that personal information only as authorized by Safety Bath Walk-in Tubs.

Third Parties

If You have opted-in to receive emails advertising and promotional items, Safety Bath Walk-in Tubs shares Your personal information (see “Collection and Use of Personal Information” section above) with authorized third parties that provide advertising or marketing services. These business partners use this information to provide You advertisements that are tailored to Your individual interests, as described in more detail in the section “Interest-Based Advertising and Other Targeted Advertising” below.

Other Information Collected

Safety Bath Walk-in Tubs, on its own or through authorized service providers, contractors and third parties, may also collect and use other information from and about You that does not specifically identify You individually. Without limitation, this may include:

purchase interests and purchase history information;
preferences information (including marketing and communication preferences);
information from Your internet browser whenever You visit or use the Website (sometimes called “Log Data” or “Log Files”);
device information and usage data;
internet service provider;
referring and exiting websites and pages;
operating system;
which pages You visit on the Website; and
the time and date of Your visit and use of Website pages.

Sensitive Personal Information

We generally do not collect, request, or require that You provide sensitive personal information on or through the Website or otherwise. In limited circumstances, We may collect certain sensitive personal information that is necessary in connection with a consumer’s application for an extension of credit, such as a Social Security number, driver’s license number, state identification card number, or other government identifier required to process the application, verify identity, prevent fraud, comply with law, or maintain related business records. Except for such limited circumstances, You should not send Us or disclose to Us any sensitive personal information, including information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation, health data, biometric or genetic characteristics, criminal convictions and offenses, trade union membership, citizenship or immigration status, or precise geolocation data. Where We collect sensitive personal information solely for these limited purposes, We use and disclose that information only as reasonably necessary and proportionate for those purposes or as otherwise permitted by applicable law.

Aggregating and Combining Information

At times, We may aggregate certain personal information and/or non-personal information in a manner that does not identify You to determine information about Our customers, including product trends, sales histories, and where Our customers are located. We may also combine personal information with non-personal information. If We do so, We will treat such combined information as personal information.

Using Non-Personal Information

Because non-personal information does not identify You individually, We may collect, use, and disclose non-personal information for any lawful purpose in Our sole discretion.

Cookies and Other Digital Tracking Technologies

Safety Bath Walk-in Tubs, its authorized service providers, and certain authorized third parties use digital tracking technologies such as cookies, pixels, and similar tools (“Digital Tracking Technologies”) when You use the Website. Cookies are small files that are transferred to Your device’s hard drive through Your internet browser that enables the Website’s or authorized service providers’ or third parties’ systems to recognize Your browser and capture and remember certain information. This helps Us to improve Your access to Our Website, identify repeat visitors, help ensure the authenticity of registered users, support advertising, provide the mechanism for online shopping, and enable Website traffic monitoring.

We use session-based cookies and persistent cookies. Session-based cookies will last only as long as Your web browser is open and are deleted when You close Your browser. A persistent cookie will last until it expires or until You delete it. At times, Safety Bath Walk-in Tubs administers the use of cookies (called first-party cookies) and other Digital Tracking Technologies, and at times We rely upon authorized service providers and third parties to do so (called third-party cookies). These service providers and third parties may also use Digital Tracking Technologies to collect information that indicates how users interact with the Website.

Using cookies helps Us do a number of things to enhance Your experience as a customer or potential customer of Safety Bath Walk-in Tubs, including to:

identify users and visitors to the Website, including new visitors and returning customers;
process and save Your preferences for future visits;
ensure You do not need to login multiple times through user identification tracking;
compile analytics, statistics and reports on Our Website and web traffic activity;
track and target Your interests to enhance Your experience on Our Website;
allow for integration with social media;
offer products and advertising that may be aligned with Your interests; and
provide other services related to the Website.

Interest-Based Advertising and Other Targeted Advertising

We collect data about Your activities on Our Website for use in providing tailored advertising to You while using Our Website, as well as through emails and other direct marketing channels that We utilize. To provide You with a consistent shopping experience, We may also associate various devices You utilize (e.g., smartphones, tablets, and desktop computers) by using the other information We have about You, Your interaction with Our Website and Your transaction history.

We also have partnered with certain third parties, including social media platforms, that use their own Digital Tracking Technologies to track Your online activities over time and across Our Website and other websites by collecting information through automated means. These third parties will provide You with ads based upon Your interests, activities, and preferences. As a result, You may see certain ads for Safety Bath Walk-in Tubs on other websites based on prior activities on Our Website. You may be able to disable these Digital Tracking Technologies by changing the settings for cookies on the browser for each device You use to access the Website. In addition, You may be able to opt-out of their Digital Tracking Technologies by changing Your preferences on each social media platform.

These third parties may allow consumers to opt-out of receiving advertisements through the Digital Advertising Alliance – https://youradchoices.com/control – or the Network Advertising Initiative – https://optout.networkadvertising.org/?c=1.

If You receive promotional materials or emails from Us, You may unsubscribe from these communications at any time by following the instructions contained in the emails You receive. You may also change Your subscription status at any time by contacting Us at [email protected], or using the information provided below in the “Contact Us” section. Even if You opt-out of receiving direct marketing messages, We may still contact You about a purchase or order or in connection with other customer service activities.

Global Privacy Control

We honor Global Privacy Control (GPC) signals to automatically opt You out of the sale or sharing of Your personal information and targeted advertising, as required by law. This applies to residents of all states that require recognition of such signals, including California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas. GPC is a technical specification in Your browser settings that automatically signals Your privacy preferences to websites You visit. To learn more about the GPC and how to set it up in Your browser, click here.

When We detect a valid GPC signal, We will apply Your opt-out preference to the specific browser or device sending the signal. We may not be able to associate the signal with a known consumer. If You want to extend your opt-out preferences to Your consumer profile more broadly, contact Us at [email protected] or by using the contact information provided at the bottom of this Privacy Policy.

Do Not Track Information

Some browsers have a “Do Not Track” feature that lets You tell websites that You do not want to have Your online activities tracked. There is currently no uniform browser signal for this feature and no industry standard on how to respond to these signals. Therefore enabling/disabling the Do Not Track feature in Your browser does not ensure that all websites You visit will respond to the request.

Safety Bath Walk-in Tubs does not recognize or respond to Do Not Track signals at this time. Safety Bath Walk-in Tubs will reassess its approach to responding to Do Not Track signals once an industry standard is established.

Your Privacy Rights

Our privacy practices are designed to be consistent with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, such as Alberta’s PIPA, British Columbia’s PIPA, or Quebec’s Law 25. As a Canadian customer, You have certain rights regarding Your personal information, including the right to request access to the personal information We hold about You, the right to request the correction of any inaccuracies in that information, and the right to withdraw Your consent to Our collection, use, or disclosure of Your information at any time, subject to legal or contractual restrictions and reasonable notice.

Other Websites

The Website contains links to other sites (including social media sites) that are not owned or controlled by Safety Bath Walk-in Tubs. Safety Bath Walk-in Tubs is not responsible for the content, actions, privacy policies or information privacy and security practices of any other sites and We encourage You to review the privacy policies of those sites. Safety Bath Walk-in Tubs is not responsible for the content of linked sites, Your use of any linked sites, or any information (including Your personal information) collected, posted, used, or displayed by operators of any linked sites. In addition, Safety Bath Walk-in Tubs is not responsible for any third party, or their affiliates or agents, failure to use Your personal information in accordance with such third party’s privacy policy, or any contractual or other legal obligations to which such third party, their affiliates, or agents, may be subject.

Intended Website Audience and Notice Regarding Children’s Privacy

The Website is intended for a general audience of adults age 18 or older and is not designed or intended for use by minors. We do not knowingly collect or store any personal information from children under the age of 18, and We request that minors do not provide any personal information to Us through the Website. If a parent or guardian becomes aware that his or her child under 18 has provided Us with information without his or her consent, he or she should contact Us as set forth in the “Contact Us” section below so that We can take appropriate steps. If applicable law applies a different legal standard regarding a consumer’s age or We have actual knowledge that a consumer is under an age threshold established by applicable law, We will process that consumer’s personal information in accordance with applicable law, including any applicable restrictions on the sale of personal information, targeted advertising, or profiling.

Visitors from Outside of Canada – Cross-Border Transfer

The Website is hosted in Canada and is intended for use only by individuals in Canada who are 18 years or older. Purchases from Safety Bath Walk-in Tubs are shipped and installed in Canada and, as a result, the information Safety Bath Walk-in Tubs collects is governed by applicable Canadian laws. If You are visiting the Website from outside Canada, Your information may be transferred to, stored, and processed in Canada or other countries.

The data protection and other applicable laws of Canada may not be as comprehensive as those laws or regulations in other countries or may otherwise differ from the data protection or consumer protection laws in other countries.

By using the Website and/or providing personal information to Safety Bath Walk-in Tubs, You consent to the transfer and use of Your personal information by Safety Bath Walk-in Tubs as set forth and described in this Privacy Policy and Our Terms of Use.

Data Security

The security of Your personal information is very important to Us. We follow generally accepted industry standards to protect the personal information submitted to Us, and that We collect, both during transmission and once We receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while We strive to use commercially acceptable means to protect Your personal information, We cannot guarantee the absolute security of the personal information provided by You or collected by Us through use of the Website or otherwise.

Retention and Storage of Personal Information

We retain each category of personal information for as long as reasonably necessary and proportionate for the purposes described in this Privacy Policy, including to maintain Your account, provide requested products and services, complete transactions, comply with legal, tax, accounting, reporting, and recordkeeping obligations, resolve disputes, enforce Our agreements, prevent fraud, and protect Our business operations. The criteria We use to determine retention periods may differ depending on the category of personal information and the context in which it was collected.

The following is a general description of how We determine retention periods for the categories of personal information described in this Privacy Policy:

Individual identifiers and contact information – retained for as long as necessary to maintain Your account, manage Our relationship with You, provide customer service, and maintain appropriate business records;
Commercial information and transaction information – retained for as long as necessary to process and complete purchases, returns, exchanges, warranty matters, tax and accounting obligations, fraud prevention, and recordkeeping requirements;
Payment- and credit-related information including sensitive personal information collected in connection with credit applications – retained for as long as necessary to process the application or transaction, satisfy legal and regulatory requirements, maintain required business records, detect and prevent fraud, and exercise or defend legal claims;
Computer, internet, and network activity information – retained for as long as reasonably necessary for Website functionality, analytics, security, troubleshooting, fraud prevention, and marketing or advertising activities, subject to applicable law and consumer choices;
Other electronic information – retained for as long as necessary to respond to inquiries, provide support, improve services, document business interactions, and protect Our legal interests; and
Marketing and promotional information – retained for as long as necessary to administer promotions, maintain Your marketing preferences, and support Our advertising and outreach activities, unless You opt out or applicable law requires otherwise.

In determining the appropriate retention period for each category of personal information, We consider a variety of factors, including the following:

The amount, nature and sensitivity of the personal information;
The potential risks of harm to consumers;
Our recordkeeping and legal compliance requirements;
The need to protect the rights or safety of You, Us or others, including the resolution of inquiries or complaints;
The need to exercise or defend legal claims; and
The need to prevent fraud, protect assets and promote data security.

Once retention of the personal information is no longer necessary for the purposes outlined above, We will either delete or deidentify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then We will store and protect the personal information until deletion or deidentification is possible.

Contact Us

Attn: Privacy Officer
Email: [email protected]
Address: 1280 2 Ave S, Lethbridge, AB T1J 0E6
Phone: 403-394-1144

Updates to this Privacy Policy

We may update Our privacy policy from time to time and use of the information We collect now is subject to the privacy policy in effect at the time of use. The “Last updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised, and We encourage You to check Our Privacy Policy periodically. Any changes will become effective when We post the revised Privacy Policy on Our Website. Your use of the Website, and/or Your purchase of a product or service following these changes means that You accept the revised Privacy Policy.

Terms

Website Usage Terms and Conditions Policy

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Safety Bath Walk-in Tubs relationship with you in relation to this website.

The term ‘Safety Bath Walk-in Tubs‘ or ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice.
Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.
From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
You may not create a link to this website from another website or document without Safety Bath Walk-in Tubs prior written consent.

Your use of this website and any dispute arising out of such use of the website is subject to the laws of Calgary, Alberta Canada.

Disclaimer

Website Disclaimer

The information contained in this website is for general information purposes only. The information is provided by Safety Bath Walk-in Tubs and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Safety Bath Walk-in Tubs. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Safety Bath Walk-in Tubs takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.